1. Request All Cell Phones Off.
2. Thank the guests for coming.
3. Tell them WHY you are doing this, that’s it’s HUGE and you’re ALL-IN, and that they might love it or they might not get it right away and either way it’s cool with you, but you’re going to share this with your entire network and you wanted them to be one of the first!! – show your enthusiasm (Do the “3-Step Setup”)
4. Edify your speaker – they will give you a few short sentences!